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Dum-Dums
Problem
Dum-Dums are perceived as a cheap candy for kids
Insight
Adults have fond memories of childhood candy, but are not likely to purchase candy such as loillipops later in life
Goal
Elevate Dum-Dums as a candy that's for adults
Concept
Dum-Dums are sensational in more ways than one
Collaborators
Caleb Goss - Art Director
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