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Urban Outfitters
Problem
Urban Outfitter's Urban Renewal offers secondhand clothes, but not thrift store prices
Insight
Urban Outfitters customers like the thrifted vintage style, but prefer the Urban Outfitters shopping experience
Goal
Demonstrate the benefits of choosing Urban Renewal to customers that value vintage finds and shopping sustainably
Concept
Patching up the secondhand scene
Collaborators
Julia Martinez Godinez - Art Director
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